You do not need to create a personal Twitter handle before creating an account for your business. If you’re already using a Facebook Profile to market your business, you can convert your profile to a page in a few easy steps! Here’s how. You will also limit your potential to build relationships with people who want to show support for your business by becoming a Facebook Fan, not a friend on Facebook. By using a profile for marketing purposes, you are violating Facebook’s Statement of Rights and Responsibilities.īut more importantly, if you’re not using a page, you won’t have access to Facebook Insights or other tools Facebook created specifically for businesses on the site. “Can’t I just use my profile to market my page?”
This doesn’t mean you need to actively use your Facebook Profile or that your Facebook friends need to see all of your activity on your Facebook Page.īy creating a Facebook Page you will automatically separate your business activity from your personal interactions. You will need a personal profile to create a Facebook Page.įacebook wants everyone on the platform to be using the site as an individual, not just as a brand. This brings up the big question, “Do I need a personal profile to create a Facebook, Twitter, LinkedIn, or Pinterest Page for my Business?” Maybe you’re not interested in using Facebook or Twitter in your personal life, or maybe you just don’t have the time to spend on LinkedIn or Pinterest.īut while you may not want to use these sites in your personal life, you don’t want to limit your potential to reach new customers or clients because you are not using social media to market your business. For a lot of small business owners, social media is used primarily for marketing purposes.
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